Increase Awareness of Your Brand and Drive Business Results

Register Your Team Explore the Venue

Join PR News on December 8, 2016, at the historic National Press Club in Washington D.C. for our annual Media Relations Conference where you and your team will come away with specific real-world case study examples of successful visual storytelling in media pitching, best practices in establishing and maintaining influencer relations, live broadcasting by brands and unified messaging during a crisis. You also won’t want to miss our full-day Snapchat Boot Camp taking place the day before the conference on December 7 also at the National Press Club.

This central location in D.C. gives you easy access to great shopping, restaurants and several renowned national museums. You're just steps away from The White House lawn where you can view the National Christmas Tree, one of the city's most historic traditions. We'll also be offering a tour of the National Press Club itself for all attendees. You know that you need to step outside of your workplace, connect with your peers, learn from the best and share your best to keep growing your skills—for your brand, and for your career.

You'll Become an Expert In:

  • Using visual content in pitches, press releases and other digital content to meet the needs of journalists
  • Developing long-term rapport with influencers who will amplify your messages on social media
  • DIY broadcasting with Facebook Live and Periscope
  • Writing and pitching with a journalist’s perspective in mind
  • Leading your organization out of crises, both on and off of social media
  • Prepping senior leadership for media interviews
  • Staying ahead of upcoming developments in media relations for 2017
Register Your Team

Featured Speakers


Larissa Von Lockner

Social Media, Creative Team

hilton worldwide, director brand pr, lifestyle luxury brands, john walls

John Walls

Director, Brand PR, Luxury & Lifestyle Brands
Hilton Worldwide


Amisha Gandhi

Senior Director of Influencer Marketing


Renate Myles

Chief, News Media Branch
National Institutes of Health (NIH)


3+ Hours of Networking and Endless Social Media Takeaways

PR News’ Media Relations Conference and Snapchat Boot Camp on December 7-8 at the National Press Club in D.C. will provide excellent networking opportunities plus tons of real-world takeaways that you can start implementing immediately. Beyond the sessions on every facet of media relations and social media, you’ll also:

  • Make long-lasting connections with like-minded peers during the countless networking breaks throughout both days
  • Enjoy the historic venue of the National Press Club through a special tour offered for attendees only
  • Get to know your fellow attendees further through restaurant recommendations from the PR News team

Who Should Attend

As a PR or marketing professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The Media Relations Conference and Snapchat Boot Camp allow you to do just that.
See Who's Attending
Register Your Team

If you spend at least a quarter of your time in any of these areas, you should attend PR News' Media Relations Conference:  
  • Public Relations
  • Digital PR and Social Media
  • Community Relations
  • Content Creation
  • Communications
  • Video
  • Marketing Communications
  • Business Development
  • Public Affairs/Issues Management
  • Media Relations
  • SEO
  • Research and Analytics


National Press Club 529 14th Street NW, Washington, DC 20045


The National Press Club was built over a century ago and is known as “The Place Where News Happens.” Global, political, business, musical, film and sports leaders from around the world visit The National Press Club on a daily basis. Every U.S. president since Theodore Roosevelt has visited this historic institution. In this central location, you're just steps away from The White House, several of the Smithsonian National Museums and renowned D.C. restaurants and shopping.

Room Block: PR News does not have a hotel room block, but here is a list of hotels nearby.

Top Things to Do While Visiting D.C.:

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Online: Fast and Easy! Phone: Call Jessica Placencia at 301-354-1641

Single Attendee Package*
Full Access Pass *Best Value!
Day 1
Day 2
Early Bird Rate September 30 – November 18
Group Packages*
Full Access Pass *Best Value!
Day 1
Day 2
Early Bird Rate September 30 – November 18
*The Full Access Pass includes the Media Relations Conference on December 8 and the Snapchat Boot Camp on December 7. Rates apply to agencies and corporations only. Nonprofits/Associations, PR News Subscribers and Vendors can click here for registration options and pricing. Group pricing are for two or more individuals. Independent Practitioners can also call Jessica about a special rate. PR News does not offer refunds as all sales are final. You are able to get full credit toward a future event or replace a current attendee with a colleague. Contact Account Executive, Lindsay Silverberg at or 301-354-1716 for sponsorship details.


Reach hundreds of PR, marketing, communications and social media professionals by sponsoring the Media Relations Conference and Snapchat Boot Camp on December 7-8 in D.C.

Thanks to Our Sponsor: 

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Don’t take our word for it. See why hundreds of your peers have attended PR News conferences!

Social Media Certificate

Earn 8 points toward your PR News Certificate in Social Media